What about electronic and social media?

Print media has survived the telegraph, the telephone, radio and television. In the Internet era, it will continue to be an effective means of communication. Yet electronic and social media are creating exciting new channels for connecting with audiences. With so many choices, the challenge is to use the right medium, for the right audience at the right time A well-executed blog, for example, can be one of the most cost-effective means of engaging contemporary customers, clients and constituents.